Latest marketing news

US traffic to Facebook has decreased from 8.5 billion visits per month in 2016 to 4.7 billion per month in 2018. The social network recently announced stagnant user growth in North America for the fourth successive quarter.

Google's latest update was announced on 1st August and was rolled out by 8th August. It appears to disproportionately affect websites in "health" industries and some webmasters have claimed it's prioritizing low-quality websites.

Total interactions received by the top 20,000 brands on Facebook decreased from 29.1 billion in 2017 to 12.8 billion in 2018. The total number of posts published increased 25 percent over the same time frame.

Alibaba claims the new tool has "learned" from quality content published across its network of properties. The tool allows copywriters to select from a list of automatically generated content options and to adjust the "tone" of the output.

The ad network has attracted some big earners over the years, including Markus Frind, founder of PlentyofFish.com, who was rumored to be earning $500,000 per month from the network back in 2006.

Facebook's new policy demands advertisers request written permission before advertising cryptocurrency related content. The restrictions are still far-reaching and Facebook admits that "not everyone who wants to advertise will be able to do so."

Parliamentarians believe levies against tech platforms will help "protect the Egyptian advertising market." An Egyptian Minister has also stated he believes Egypt should begin "drafting laws to control search engines and social networks."

Both platforms will provide information on demographic targeting by political advertisers. Twitter has also announced the launch of its new Ad Transparency Center.

The tech giant just upgraded its membership with the Linux Foundation. Consequently, it has been given a place on the Foundation's board and a link on its members page.

The EU's ePrivacy Regulation is set to be finalized by 2019 and contains important provisions about "web measurement."

Google has announced updates to AdSettings that give users more granular control over the ads they are exposed to across Google's properties and partner websites.

Webmasters are anonymizing IP addresses, specifying data retention settings, configuring consent messages, utilizing the new user deletion tool and awaiting the impact of the new ePrivacy regulation.

The search giant will begin rolling out the US-only update to mobile users as of today.

The search engine outperforms the social network across most website categories, including news, technology and computing, home and garden and personal finance.

The search giant has reversed its policy on limiting the number of vendors publishers can work with under its consent management platform.

The ban will take effect as of 1st July 2018 and follows a similar announcement by Google in May of this year.

According to a new report, only 51 percent of teens aged 13-17 use Facebook, while 85 percent use YouTube. However, the headline figures don't tell the whole story.

The complaint is similar in nature to one filed about Google's product results that culminated in the search giant being fined $2.9 billion by the European Commission over antitrust abuses.

The new tool matches advertisers to creators open to promoting branded content to their followers.

Publishers are still unclear about what approaches to take to ensure their ads comply with Google's new EU consent policy. The search giant has also been criticized for placing the burden of obtaining consent onto publishers.