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29 incredible internet stats for the web’s 29th anniversary

by on 12th March 2018

It’s incredible to believe we’ve had 29 years of the WWW, let alone how much the web, and the world around us, has changed as a result. To celebrate, we’ve curated 29 facts and statistics about the modern WWW and how it influences and shapes the world around us.

You can view an additional 189 stats here.

Internet stats

There are 285 internet cables at the bottom of the ocean and 22 of them aren’t currently in use. The average life expectancy for a single cable is 25 years [source]

The longest undersea telecommunications cable in the world spans 24,000 miles across Europe, Asia and Africa. It’s called “South East Asia – Middle East – Western Europe 3.” [source]

There are 1,838,596,056 websites online [source]

Despite many predicting the web would destroy offline retail, E-commerce accounts for only 10% of total global retail sales of $22.737 trillion [source]

Mobile traffic now accounts for 52 percent of all global internet traffic, while desktop accounts for 43 percent [source]

Amazon generates $5,636 revenue per second, $487 million revenue per day, $14.8 billion revenue per month and $117.86 billion revenue per year [source]

The world of B2C e-commerce will generate $2.29 trillion in 2018 [source]

The global WWW is powered by 75 million web servers [source]

Sanmay Ved purchased the domain for $12 in 2015. He only owned it for 1 minute before it had to be transferred back [source]

Global internet data consumption is projected to hit 607 terabytes per second in 2020 [source]

Despite the rise of mobile traffic, desktop users still account for the vast majority of online sales. According to Adobe, desktop accounts for 67 percent of sales and smartphones account for 23 percent of sales [source]

The internet ran out of IP addresses on 1st July, 2015 (IPv4) [source]

MySpace passed on an opportunity to buy Facebook for $75 million in 2005 [source]. MySpace was eventually sold in 2011 for $35 million while Facebook generated revenue of $12.97 billion in Q4 of 2017

Yahoo! famously passed on an opportunity to purchase in 1999 for $1 million [source]. Yahoo was acquired by Verizon for $4.4 billion in 2017.

Bebo, a social network with 40 million users, was bought by AOL for $850 million in 2008. It was sold back to its founder for $1 million in 2013 [source]

Bots are responsible for more internet traffic than humans. In 2016, 52% of all internet traffic was from bots [source]

Most content online has no impact. 75% of blog posts get fewer than 10 social shares and zero links from other domains [source]

Despite the increased prevalence of mobile traffic, web pages just keep getting bigger. According to HTTP Archive, the average mobile page size is now 3,093kB [source]

According to Google, the average mobile page takes 22 seconds to load [source]

269 billion emails are sent and received each day. This is expected to increase to 319.6 billion by 2021 [source]

Spam messages account for 59.56% of email traffic worldwide. The USA receives more spam than any other country (12.8% of all global spam emails) [source]

There are an estimated 5.2 billion email accounts in the world [source] was the most expensive domain name ever sold, amassing $49.7 million in 2010 [source]

Running at 161Mbps, the country with the fastest average fixed internet speed is Singapore [source] is the most visited website on the internet, followed by, and [source] was the most visited website online in 1999. In 2018, it’s the 23,979th most visited website online [source]

English is the most common language for web content (51% of all content is in English), followed by Russian (6.8%) and German (5.6%) [source]

Android is used by 40.05% of the global population and overtook Windows as the most popular operating system in the world in 2017 [source]

The biggest shopping day of the year occurs on 11th November and is called Singles’ Day (an anti-valentine’s day in China). Estimates suggest close to $20 billion is spent in 24 hours [source]

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