A Twitter user based in Norway took to the social network earlier this week to post an image of his smart fridge sending him a GDPR notification.
The notification reads, “Samsung Electronics…respect your privacy concerns…this privacy notice provides further information about how your personal data is used in connection with Family Hub”.
The notification appears to be looking to obtain user consent and only appears to provide one option for the user to click (a button labelled “OK”).
It’s unclear how refusing to consent will affect the functionality of the device.
Samsung is one of many organizations in the last few days to attempt to obtain consent from users for changes made to privacy policies.
A number of news organizations in the US are blocking EU IP addresses from accessing their websites while other organizations are serving notifications to try and obtain consent from users.
National Public Radio, a news organization based in Washington D.C. that attracts 87.4 million visits per month according to competitive analysis tools, has taken to providing EU users the option to visit its plain text website, should they refuse to consent to its requests to serve third-party content.
Meanwhile, websites like Yahoo!, HuffPost and Forbes are serving popovers or pages offering granular options to users over which cookies they do or do not consent to.
USA Today, which attracts 84 percent of its traffic from the US, is also redirecting all EU visitors to a new subdomain, eu.usatoday.com, which loads significantly quicker than the main version of its website.
According to a report in Digday, the new rules have already had a disastrous impact on ad revenues, with demand from EU customers dropping 25 to 40 percent in some instances.
Meanwhile, the Verge has reported that both Google and Facebook have been hit with GDPR lawsuits that accuse both companies of “coercing users into sharing personal data”. The lawsuits are seeking to fine the tech giants a combined $8.8 billion.