Google has today announced the launch of AdSense Auto ads, an upgrade to its existing AdSense publisher platform that will allow publishers the opportunity to exploit Google’s machine learning technology to improve monetization and ad placement.
The new feature aims to simplify the process of ad placement by giving publishers the option to allow Google to automatically determine when advertisements should be displayed on a page.
According to the official release on Inside AdSense, publishers can control advertisement placement on a page-by-page basis using advanced URL settings in their AdSense dashboard.
To activate the new feature a publisher must select which ad formats they wish to display and then insert a single snippet of code into the head section of the website.
Google has stated that the new feature will ensure ads only display when they are likely to perform and provide a good user experience.
Auto ads can also analyse for any free ad space available on a page and place ads there, a feature Google claims can increase a publisher’s revenue.
AdSense auto ads has been in beta since early 2017, however this is the first time it’s been made available to all publishers.
According to a report on TechCrunch, Google has stated “publishers participating in the beta saw an average revenue lift of 10 percent with revenue increases ranging from five to 15 percent.”
Advertising accounted for $27.2 billion of Google’s total $32.3 billion revenue in Q4 of 2017. The search giant is also a founding member of the Coalition for Better Ads, which has compiled “The Better Ads Standards” to help inform how large tech organisations can monetize content without sacrificing user experience.
Google also continues to be a target for criticism, not solely due to its influence but the content of advertisements appearing within its network. It removed 1.7 billion ads from its network last year and has recently increase the size of its YouTube content monitoring team to 10,000.