Thursday 22nd November 2018

Tesla’s Facebook page had an engagement rate of 0.18%, and Elon Musk seemingly just deleted it

Jason Smith
by on 23rd March 2018

Elon Musk, CEO of Tesla and Space X, responded to the trending #deletefacebook hashtag and a tweet by Brian Acton, the co-founder of WhatsApp, by seemingly deleting the Tesla and Space X Facebook pages.

According to a report from Forrester the average engagement rate for a brand on Facebook is 0.22 percent, and Tesla’s page managed 0.18 percent over the course of the past year.

There were 120 posts made on the page between March 15th, 2017, and March 15th, 2018, and the most popular post, which contained the message “First Production Model 3,” generated 76,705 total interactions including 68,211 likes.

Tesla hadn’t implemented global pages and the page was only liked by roughly 2.6 million users. Other automotive brands like Audi, BMW and Ferrari have a far more significant presence, with page likes ranging from 11 to 20 million.

The #deletefacebook trending hashtag is a product of numerous Facebook snafus.

The social network has faced a tumultuous year and, despite making it his personal mission at the beginning of 2018 to “fix” the social network, Mark Zuckerberg faced the unenviable task of a whirlwind media tour yesterday, one which was largely devoted to reiterating the word “sorry”.

The Silicon Valley based social network has faced allegations of facilitating “Russian interference” in U.S. and European elections and referendums — as well as its ability to monitor illegal content, “hate speech” and “fake news” on its platform — and more recently it has faced a backlash for its policies on data mining pre-2014.

Moving forward Zuckerberg has promised to place more limitations on developer access and investigate apps which had access to large amounts of data pre-2014.

Meanwhile, Tesla is now one of only two top 100 Interbrand brands without a Facebook presence (the other is Apple, which does have a Facebook page however it isn’t active on the social network).

Musk’s decision appears to have come less than an hour after the initial discussion on Twitter, which perhaps gives an indication as to how much weight Tesla assigns to the platform.