Monday 10th December 2018

WP Engine acquires StudioPress, the company behind the WordPress Genesis framework

WP Engine provides managed WordPress hosting solutions and acquired the popular framework for an undisclosed sum.
Jason Smith
by on 28th June 2018

WP Engine, which provides managed WordPress hosting solutions, has announced its acquisition of StudioPress, the organization behind the popular Genesis framework, on its website. The financial details behind the deal are undisclosed.

WP Engine raised $250 million in funding in 2018 and $20 million in 2015. According to a report on TechCrunch it claims to be one of the world’s largest WordPress hosts, with a customer base of 75,000 and annual revenue of $100 million.

It also claims its hosting technology powers more than five percent of all daily internet visits and accounts for over two billion pageviews per day.

Genesis is a WordPress framework. WordPress frameworks allow developers or webmasters to separate concerns, or rather functionality from aesthetics.

The parent theme of a framework contains the core functionality of the website, while any child themes developed under the parent theme typically deal with aesthetics.

The separation of concerns makes it easier to update, or move between, WordPress themes without losing customizations. It also lessens development time.

StudioPress merged into Copyblogger Media LLC, which owns the popular copywriting blog CopyBlogger.com, back in 2010 and the entity has been spearheaded by Brian Clark, Brian Gardner, et al.

According to a post on CopyBlogger, Brian Gardner will join the new StudioPress team at WP Engine while continuing as a partner at CopyBlogger Media LLC.

Commenting on the deal, Brian Clark stated, “It’s bittersweet for us to no longer be the ones leading the charge into the future of StudioPress, but on the other hand, we’re quite positive that WP Engine is the go-forward route that assures the health and growth of StudioPress and Genesis.”

Meanwhile Heather Brunner, Chairwoman and CEO of WP Engine, stated, “The Genesis Framework is the world’s favorite way to build breakthrough WordPress sites…we firmly believe this combination of our engine, the world’s leading digital experience platform, with the Genesis framework will power the next generation of world-class websites for our customers.”

The deal represents one of a number of transactions in the WordPress space in recent years. Endurance International Group, which owns some of the world’s largest web hosts including Hostgator, Bluehost and Just Host, announced the acquisition of Mojo Marketplaces back in 2013 and recently redesigned its admin panel to focus more on the WordPress community.

Meanwhile GoDaddy, the world’s largest domain registrar, announced in late 2016 the acquisitions of WP Curve and WP Manage. The former offers services to WordPress administrators while the latter helps them manage multiple WordPress installations.