Learn the fundamentals of search marketing from former digital marketing managers and directors.
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We don't just teach SEO, we practice it. In the last year our organisation has been mentioned and linked to by some of the world's biggest news organisations, including The Daily Telegraph, BuzzFeed, iNews, Financial Times, Fortune Magazine and Hollywood Reporter. Our SEO course is delivered on-site (at your place of business) and focuses on practical steps you can take to integrate SEO into your wider marketing strategy.
All training is delivered on-site. Full day course are available nationwide however half day courses are limited to Scotland. Please book at least 2 weeks in advance if you wish to guarantee a particular date.
You’ll learn the fundamentals of keyword research, match types and competitive analysis. We’ll also discuss how queries are constructed and how to target the long-tail of search demand.
We'll highlight and review the relative importance of a variety of on-page factors including meta data, alt tags, structured data and content. We'll also introduce the basics of content strategy.
We'll discuss the mechanics of crawling and introduce some basic tools to analyse the accessibility of your website. We'll also look at broader issues like canonicalisation, page speed and information architecture (labelling, search and navigation).
This is the longest module and will focus on link acquisition. Link acquisition is still the most important component of any SEO strategy. We'll address some of the latest link-based algorithmic updates and how you can employ a content strategy, and outreach, to attract links from valuable sources.
We'll address some of the alternative methods you can employ to drive visibility for your brand, including Google News inclusion. We'll review some case studies of our own successes and also address how best to integrate SEO into your wider digital marketing strategy.
We'll review how best to select KPIs to monitor your performance in organic search and a variety of tools to monitor your gains in the SERPs. We'll also address the fundamentals of Google/Universal Analytics, as well as Google Tag Manager.