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We're a small team based in Scotland. We turn small business websites into effective marketing tools.

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SEO Training

Learn the fundamentals of search marketing from former digital marketing managers and directors.

Overview

SEO Training

We don't just teach SEO, we practice it. In the last year our organisation has been mentioned and linked to by some of the world's biggest news organisations, including The Daily Telegraph, BuzzFeed, iNews, Financial Times, Fortune Magazine and Hollywood Reporter. Our SEO course is delivered on-site (at your place of business) and focuses on practical steps you can take to integrate SEO into your wider marketing strategy.

Pricing

Full day

£ 850

Per day

Half day

£ 500

Per day

All training is delivered on-site. Full day course are available nationwide however half day courses are limited to Scotland. Please book at least 2 weeks in advance if you wish to guarantee a particular date.

Syllabus

Keyword research

You’ll learn the fundamentals of keyword research, match types and competitive analysis. We’ll also discuss how queries are constructed and how to target the long-tail of search demand.

On-page and content strategy

We'll highlight and review the relative importance of a variety of on-page factors including meta data, alt tags, structured data and content. We'll also introduce the basics of content strategy.

On-site

We'll discuss the mechanics of crawling and introduce some basic tools to analyse the accessibility of your website. We'll also look at broader issues like canonicalisation, page speed and information architecture (labelling, search and navigation).

Off-site

This is the longest module and will focus on link acquisition. Link acquisition is still the most important component of any SEO strategy. We'll address some of the latest link-based algorithmic updates and how you can employ a content strategy, and outreach, to attract links from valuable sources.

Alternative methods

We'll address some of the alternative methods you can employ to drive visibility for your brand, including Google News inclusion. We'll review some case studies of our own successes and also address how best to integrate SEO into your wider digital marketing strategy.

Data analysis

We'll review how best to select KPIs to monitor your performance in organic search and a variety of tools to monitor your gains in the SERPs. We'll also address the fundamentals of Google/Universal Analytics, as well as Google Tag Manager.

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